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Studio lights and live broadcast setup

Meraki / Services / Live Commerce

Live Commerce

Live commerce is the most underestimated revenue channel in SEA.

The premise

In Southeast Asia, livestream commerce now accounts for a meaningful share of marketplace GMV and a disproportionate share of new-customer acquisition. For brands in beauty, wellness, fashion, and fragrance, live commerce is not optional — it is the most efficient conversion surface available. We operate it as a daily discipline, not an occasional event.

Reality check

7-day

live commerce schedule — calibrated to platform peak hours, category buying behavior, and campaign moments.

01 — How we operate Six pillars

What this discipline
actually looks like.

01

Daily Schedule

Livestream slots calibrated to platform peak hours. AM, noon, PM, peak evening — staffed and scripted, not improvised.

02

Host Roster

Trained internal and external hosts matched to category and audience. Voice, energy, and product fluency carefully selected.

03

Script Architecture

Hook → demonstration → social proof → voucher reveal → urgency close. Every segment engineered for conversion.

04

Studio Set

Built for the small screen. Vertical framing, product visibility, lighting tuned for mobile viewing.

05

Real-Time Tracking

Viewer-to-add-to-cart, ATC-to-checkout, average order value per session — measured live, adjusted between segments.

06

Post-Stream Diagnostics

What converted, what fired hardest, what moved — and how to adjust tomorrow. Compounded weekly into format learning.

02 — Deliverables Inside the engagement

What you get,
week one onward.

01

Daily live commerce schedule across Shopee Live and TikTok Shop Live

02

Trained host roster with category-specific casting

03

Scripted segment library tested and iterated weekly

04

Studio operations — set design, lighting, technical setup

05

Real-time conversion tracking and in-stream adjustment

06

Weekly performance diagnostic and host calibration

Next step

Curious how this would
look for your brand?

A Diagnostic Call is the fastest way to find out. 90 minutes. We map your commercial state and outline what an engagement would look like.

Book a Diagnostic Call →
Direct

hello@meraki.co
+62 821 1234 5678