Shopee, Tokopedia, TikTok Shop, and Lazada are not extensions of a brand's website. They are independent ecosystems — each with its own algorithm, customer behavior, promotional calendar, and internal economics. A brand that treats marketplaces as passive listings leaves 40–60% of available revenue on the table.
40-60%
of marketplace revenue left on the table when treated as passive listings.
What this discipline
actually looks like.
Listing Architecture
Titles, attributes, images, keyword density tuned to each platform's search algorithm — not generic SEO heuristics.
Campaign Calendar
Launches and voucher stacks mapped to each platform's mega-campaigns. 11.11, 12.12, payday, Mall flash sales, category-day rotations.
Voucher & Pricing Architecture
Stacking platform vouchers, seller vouchers, and bundles to signal discount while protecting contribution margin.
Marketplace Ads
Keyword ads, product ads, discovery ads — operated as performance disciplines with funnel-stage budget allocation, not background spend.
Storefront Optimization
Banners, collections, cross-sell logic engineered to lift average order value and conversion rate.
Operational Hygiene
Response rates, fulfillment SLA, chat speed, seller scores — all directly affect organic visibility on every platform.
What you get,
week one onward.
Daily storefront management across all active marketplaces
Weekly campaign calendar with voucher strategy and budget allocation
Listing optimization cycle — A/B tests on titles, hero images, and descriptions
Monthly Mall-tier and seller-score audit with corrective actions
Marketplace ads management with weekly performance review
Integration with the broader content and live commerce calendar
Operates alongside.
Curious how this would
look for your brand?
A Diagnostic Call is the fastest way to find out. 90 minutes. We map your commercial state and outline what an engagement would look like.
Book a Diagnostic Call →
hello@meraki.co
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