Paid media is the most measurable lever in commerce — and also the most easily wasted. The difference between a profitable performance operation and a leaking one is usually not the media plan. It is the rigor of the underlying system: clear funnel architecture, cohort-based attribution, creative testing velocity, and a measurement frame that holds up to margin scrutiny.
ROAS
is a starting point — not the goal. We optimize against contribution margin, cohort CAC, and payback period.
What this discipline
actually looks like.
Funnel Architecture
Cold, warm, and retargeting layers built around distinct creative briefs and budget gates. Each stage measured on the metric that matters to it.
Creative Testing Velocity
Performance creative is not a one-time briefing. We ship variations weekly, sometimes daily, retiring underperformers within 72 hours.
Cohort Attribution
CAC measured by cohort, not blended. Repeat behavior tracked. The payback question answered with evidence, not optimism.
Platform Mix
Meta, TikTok Ads, Google, and marketplace ads — operated together, with budget moved fluidly based on incremental contribution.
Margin-First Optimization
Every campaign tied back to contribution margin. ROAS targets calibrated to product economics, not industry benchmarks.
Weekly Diagnostics
A standing weekly review of what worked, what didn't, and the next-week budget reallocation. No campaign runs unattended.
What you get,
week one onward.
Full-funnel paid media architecture across Meta, TikTok, Google
Marketplace ads management — keyword, product, and discovery
Weekly creative testing pipeline with structured briefs
Cohort-based attribution model and weekly diagnostic
Monthly contribution margin reconciliation against media spend
Founder-facing performance review with operating recommendations
Operates alongside.
Curious how this would
look for your brand?
A Diagnostic Call is the fastest way to find out. 90 minutes. We map your commercial state and outline what an engagement would look like.
Book a Diagnostic Call →
hello@meraki.co
+62 821 1234 5678